Zoom Imaging Solutions Recognized as 2011 Elite Dealer

The Elite Dealer award honors the best and the brightest in the dealer community. We all know it's a shrinking community, but on a positive note, many of those who remain are stronger than ever and holding their own against some of the most intense competition they've ever faced. The dealers The Week In Imaging is honoring each week throughout the month of October 2011 aren't necessarily the biggest dealers in the business, although some are and many are doing very nicely from a financial perspective, even if they're maintaining the status quo or keeping as close to that as possible during the economic downturn. In narrowing down their selections The Week In Imaging focused on growth, innovative marketing and sales programs, community leadership, and leadership within the industry. What they've settled on are a group of dealers who they are proud to call Elite.

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ZOOM IMAGING SOLUTIONS

Year Founded: 1987 (as WOLCO)
No. of Employees: 120+
Approximate Yearly Revenues: $24 million
Recent Performance: +8 percent 2010-2011
This Year's Big Win: Toshiba's "Dealer of the Year"
Primary Vendors/Product Lines: Toshiba, Lexmark, KIP, Fujitsu, HP, DocSTar, Infodynamics

It's difficult to ignore a dealership that has been the leading Northern California Toshiba dealer for the past 9 years and a recipient of Toshiba's ProMaster's Service Award for the last 18 years. Plus they're also one of the largest independent providers of office equipment solutions in Northern California.

Zoom strives to be recognized by customers for exceeding their expectation in office solutions, service and support and has been doing that for at least as long as President Gary Johnson has been running the company.

Zoom has a reputation for being ahead of the curve and was one of the leaders of the pack in 2010 on digital copier hard drive security.

"We were the first to offer multiple solutions to help protect our customer's sensitive data  and continue to ensure that the information processed by each copier stays safely within that organization and not in the hands of identity thieves," says Johnson.

We're also impressed by Zoom's average Net Promoter Score (NPS), which as of July 2011 stands at 84. "The NPS is a straightforward metric that holds companies and employees accountable for how they treat customers," explains Johnson. "It is both a loyalty metric and a discipline for using customer feedback to fuel profitable growth in your business. Employees at all levels of the organization understand it, opening doors to customer-centric change and improved performance."

As a side note, the average company in the United States has a NPS of 10. NPS leaders in the US include USAA (87), Trader Joe's (82), Wegman's (78), Costco (77), and Apple (72). So as you can see Zoom is in some elite company there.

Sports marketing and office technology companies seem to go hand in hand and Zoom has been a current partner for more than 15 years with the Sacramento Kings as well as a major contributor for helping to keep the Kings in Sacramento for at least one more year. They're also a partner with the San Jose Sharks, and sponsor various local high schools in the Sacramento area. Johnson says that sports marketing and sponsorship is a great way to get involved within their community.

Zoom's biggest accomplishment this year was being awarded Toshiba's 2010-2011 "Dealer of the Year" title back in May at the annual Toshiba dealer meeting. This prestigious honor recognizes the one dealer that best represents continued sales success, technical service expertise and outstanding customer service and satisfaction.

It's easy to see why Zoom makes our list of 2011 Elite Dealers. Besides being one of Toshiba's best dealers, they're also one of the best in the country in our book.