Help Speak for the Trees When Printing

Help Speak for the Trees When Printing

Spring is finally here and a lot of us are looking forward to spending time outside with the trees blooming and the birds singing. A few weeks ago, a new movie about Dr. Suess' The Lorax hit the screens with its message of looking after the environment as we go about our day to day lives. As he says, "I am the Lorax, I speak for the trees."

But thinking about trees is not just environmentally responsible – it can also save you money. Every time you print a document on your Toshiba copier, think about how that piece of paper was made. It came from a tree and has an environmental cost. The best way to reduce that cost is to reduce the paper you use when you print. Toshiba offers a full line of copiers ranging from compact desktop PC Copiers to high-speed digital multifunction systems with both color and black-and-white output. Versatile, productive and award winning, Toshiba copiers meet the demands of any size business.

In 2011, Toshiba America Business Solutions Inc. (Toshiba) celebrated an amazing 410 percent year-over-year increase in recycled imaging consumables as part of its "Zero Waste to Landfill" program. As the first manufacturer to partner with Close the Loop Inc. (CTL), a world-class recycler of imaging consumables, Toshiba has consistently led the e-waste recycling revolution with their dedication to the environment. The company is taking the "green" lead once again by expanding their program and accepting any spent imaging consumables, regardless of manufacturer, making it easier-than-ever for business customers to recycle.

"To our knowledge, we are currently the only manufacturer accepting used imaging consumables from other companies, and we do it at no cost to our customers," said Tom Walter, director, Aftermarket Sales, Marketing and Operations for Toshiba. "With e-waste growing at record rates, Toshiba wants to make it simple for businesses to recycle imaging consumables, not because we have to, but because it's the right thing to do."

With nearly 90,000 pounds of electronic waste recycled since the partnership began in late 2008, Toshiba has contributed to the creation of eLumber, Close the Loop's patented composite product which is used to build structures for local communities and non-profit organizations. For example, in the past three years Toshiba's recycled cartridges have been used to create numerous park benches, fences and garden boxes for Habitat for Humanity®.

"After seeing the rapid increase of recycled e-waste in the past year, we know that Toshiba is taking steps in the right direction with our 'Zero Waste to Landfill' recycling program. It's a great feeling to see how much our program has grown and know that what we're doing is having a positive effect on our environment," stated Walter.

Managed Print Services (MPS) is also another process that can help make your business more efficient and reduce your printing costs. It looks at your document processes and uses technology and changes in workflow to streamline operations. No matter how large or small, a typical business will spend up to three percent of its revenue on printing. By streamlining your printing workload, you can increase efficiency and productivity-and gain real savings.

One change is to consolidate older, more expensive printers and replace them with a larger, less costly device, such as a new Toshiba copier. Rather than spending a lot of money on expensive ink and the power to run all those devices, you could use a more energy efficient model that saves money. Think of it like replacing your old gas guzzling car with a hybrid or electric car.

Another way to reduce cost is to think about your business processes and figure out how to eliminate some printing altogether. Think about something as simple as printing a boarding pass when you go on an airline. Many airlines allow you to get an electronic boarding pass sent to your smart phone. When you arrive at the airport, a scanner reads the information on your phone, rather than scanning a paper boarding pass. When you are finished flying, you can delete the boarding pass from your phone. You just saved a piece of paper.

Last but not least, you can also use technology that optimizes your documents for printing. If you can reduce a 12 page document down to 4, you'll save a lot of paper when you print. If you print in duplex, you can eliminate 10 pieces of paper. Over a short period of time that saves a lot of trees and money.

Using the new Adobe LeanPrint, saving is as simple as a click of the mouse. This software uses intelligent technology to reformat pages, so they are easier to read and save paper and toner when you print. Text is laid out in newspaper-style columns to make better use of space and reduce page counts. Color charts and graphs are converted to black-and-white patterns to ensure readability and save toner. If you print a web page, it gets rid of ads and other annoying graphics that waste toner and space. The results are beautifully laid-out pages that lose nothing, except waste.

According to Adobe's tests, you could save an average of 37% of your paper and 47% of your toner. According to the US Environmental Protection Agency (EPA) the average office worker in the US uses 10,000 sheets of paper each year. If it costs about $.05 per page to print and you have 500 people, you could save about $93,000 and 1.8 million pieces of paper. Of course your mileage may vary, but this sounds pretty compelling to check out.

As you start seeing new leaves on the trees, think about how you can save a few of them with more responsible printing. An MPS program can help you streamline some of your business processes, eliminate some paper, save some money and a few trees. Sometimes the best printout is the one you can avoid.

Excerpts taken from Bill Melo, Toshiba Copiers

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