Staples Center Unveils LA Interactive Powered by Toshiba

Staples Center Unveils LA Interactive Powered by Toshiba

Prior to the Los Angeles Kings and Vancouver Canucks face-off on Nov. 8, 2014, Toshiba, AEG, the LA Kings and the Staples Center held a ribbon-cutting event to commemorate the opening of the venue's new, state-of-the-art fan destination – LA Interactive powered by Toshiba. With approximately 130 people in attendance, the group included executive management from all four companies, Japanese visitors, business partners, industry analysts, press and independent dealers.

After speeches from Staples Center President, Lee Ziedman, LA Kings President, Luc Robitaille, TABS President/CEO, Scott Maccabe and Chief Marketing Executive, Bill Melo, the digital signage attraction was officially launched when the ribbon was cut by Scott Maccabe. Kings' Ice Crew cheerleaders along with the team's mascot added to the celebration.

LA Interactive is sure to enhance the fan experience with exclusive interactive content, social media visualizations, live game action, player stats, game scores, and more. The first-of-its-kind interactive zone features a 6-by-13 foot LED video wall, 8-by-5 foot Toshiba Ultra HD video wall, two 46-inch Toshiba Virtuoso interactive touch displays and a 60-inch Toshiba "Touch & Get" interactive kiosk allowing for high-speed transfers of exclusive Los Angeles Kings and Staples Center content as well as three 65-inch Toshiba Ultra HD displays.

Upon Maccabe officially launching LA Interactive, the gathering was joined by Kings and Canucks fans streaming through Staples Center eager to learn about the new attraction. These hockey enthusiasts were met by an assortment of Toshiba employees who helped walk the fans through LA Interactive's unique selection of applications. Many of the patrons were particularly impressed by the "Touch & Get" interactive kiosk. While perusing the capabilities of the 5-foot display, the hockey followers quickly capitalized upon Toshiba's ultra-quick TransferJet technology by transferring videos of top Kings' melees, Ice Crew try-outs as well as the team's Stanley Cup parade celebration to their smartphones.

More info HERE and HERE.

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