WHO HAS THE ADVANTAGE???
Independent Regional Dealer
vs.
Large National Corporations/Direct Operations
Over the years it has become more apparent to the independent dealers throughout the country, that we carry a distinct advantage over our counterparts on the direct side of the business.
In just about every aspect the Independent Regional Dealer has the upper hand when it comes to penetrating the market place and supporting the end user. But the question is WHY?
The answer is pretty straightforward and logical. If you think about it the manufacturers are committed to one brand, and their main focus is to keep the factories running. The direct operations carry a production-centric focus, while the independent dealer carries a customer-centric focus. That focus may occasionally equate to a slight advantage in pricing for the direct operation, but the ultimate result is diminished customer service.
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