AEG Names Toshiba The Official Electronics Provider And Founding Partner Of STAPLES Center
Serving as the Exclusive Digital Signage and Display Partner, Toshiba Showcases Cutting-Edge Technology Allowing for the Ultimate Fan Experience
AEG September 8, 2014 1:55 PM
LOS ANGELES, Sept. 8, 2014 /PRNewswire/ -- Toshiba America Business Solutions, Inc. has been named a "Founding Partner" and the Official Electronics Provider of STAPLES Center by AEG, owners of the downtown Los Angeles sports and entertainment arena. As the exclusive supplier of digital signage and displays for the arena, Toshiba will supply STAPLES Center with more than 800 displays while receiving interactive digital signage, multi-media content, venue and affiliate product placement, as well as a comprehensive social media program with the Los Angeles Kings to enhance fan experience. The multi-year deal was brokered by AEG Global Partnerships.
Another key element of the partnership will enable STAPLES Center to launch its first-ever, state-of-the-art interactive destination where fans will be encouraged to engage in various social media activities relating to the upcoming 2014-15 NBA and NHL seasons. Located in the main concourse of STAPLES Center, LA Interactive, powered by Toshiba will enhance fans' experience with Twitter feeds, updates and battles, hashtag polls, player stats, game scores and video highlights. ? LA Interactive, powered by Toshiba will be unveiled in early November.